Are you amazed at how much e-commerce has changed over the last few years?
Do
you want to discover what’s next?
Close your eyes and imagine
shopping on an online store with a friend, virtually trying things on your
avatar that is a representative of your likeness and choice with conversing in
real time, all while sitting comfortably on your bean bag.
Does it fascinate you?
The good news is- This isn’t far away.
For those who are lazy but crazy for shopping, e-commerce holds so much
more in near future.
We're already seeing increased personalization, more individual-to-individual communication, more humanlike algorithms and more specified, diverse social platforms.
These social platforms are connecting businesses to customers
continually. The key word here is
"connect." What else is social media about if not connecting? By
marrying personalized customer information with the power of social media,
e-commerce is creating incredibly targeted and robust data-driven marketing
interactions in real time. Also, the technology has taken the customer
experience to the next level. Days are not far when social media would be even at
more fingertips, and people would be connected more than ever. Through smart use of social and online
data, companies would create content that would match every step of the
customer journey. Companies will compose messages extra
personalized to give their customers a further
personal touch when they interact on social platforms. The likes of Facebook,
Twitter, Instagram and Pinterest will play an important role and increase in
social revenues through ‘buy buttons’ and better paid ‘ad options’ will take
e-commerce by storm.
With
smaller screen trend, e-commerce players will see mobile commerce as the most
preferred route. Much better services than 4G will hit the market, with which
internet penetration would take a significant leap, giving another boost to
mobile commerce. Changes in lifestyle and shopping choices will see buyers
preferring online channel over physical channel to save time and seek wider
range and possibly comparative pricing.
Among other nations, the Indian e-commerce industry will emerge at a phenomenal rate, generating a plethora of digital opportunities with it. Even though the country has made a late entry to the sphere of e-commerce, it is fast catching up with global players like Amazon, ebay, Walmart and will reach new heights further.
There
are currently 35 million people buying online and this will increase to 300
million in the next four years. The other overwhelming trends are as follows:
Yes,
the future is almost here! The common saying about the Indian retail consumers' "can't touch,
won't buy" mentality is diluting at an increased rate and consequently we shall see online shopping become mainstream in next few years to come.
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