There’s a big audience out there for almost every business under the sun. But there’s an equal amount of companies and brands competing for that audience.
71% of marketers already use content marketing to engage customers and generate leads.What you need is the right formula to stand out, stay on top, and keep growing your base.
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Content marketing is targeted at building your reputation and visibility and is NOT about promoting your products or services. It’s about adding value to the people who consume your content.
People don’t want advertising when making purchasing decisions, they want valuable information. Content is the best way to achieve what advertising is supposed to achieve— to get people to know, like, and trust your brand, without boring them with advertisements.
It’s content that people desire and seek out, and it’s great content that Google wants to rank well in the search results so those people can find your business.
Content fuels customer engagement at all stages of the customer life cycle. It helps to educate the audience about the buying process and how to get the most out of the purchase.
When you post content on a continual basis, people begin to feel that they have a relationship with you, even if they are not interacting directly with you. They start to see you as “good people” which leads to their trusting you and what you have to say. Who doesn’t want that? And if someone trusts you, they are more likely to buy your products and services and more likely to tell others.
Given that relationships are a major goal of content marketing, here are some tips you should keep in mind while creating content for your business:
· Create new and exceptional added-value content.
· Invite dialog and ask questions.
· Respond to comments directly on your posts or on social media.
· Find ways to help people who reach out to you.
As you do more and more of this, your relationships with your readers/viewers will grow. You will find they will:
· Subscribe to your content
· Share it with others
And with time you’ll have a loyal audience for your digital business.
So, when are you adjusting your strategy, skills and resources to make the move forward with content marketing?