The field of Marketing Automation is growing at an amazing rate. It has become a buzzword in the world of digital today. As the term suggests, marketing automation takes traditionally manual tasks and, well, automates them. Activities such as contact management, list segmentation, lead scoring and nurturing, A/B testing of website pages and offers, email marketing, content marketing, performance measurement and reporting can all be done more efficiently through automation.
Thanks to the advances in technology and more intelligent use of software, marketing automation software promises more leads, more conversions, more sales and all these huge profits, in less work.
Marketers that use marketing automation systems state that it helps them get more out of their marketing efforts by taking repetitive tasks out of their hands.
Because it takes repetitive, unskilled tasks out of the marketers’ hands, it frees them up to do higher-level work. They will no longer have to be concerned with monitoring every customer and prospect in every section of their sales funnel. Instead, the marketing automation system will keep tabs on this for them, so that they can dig deeper into their market and brainstorm new ways to connect with their audience.
According to Marketo and Ascend2’s latest statistics:-
· 91% of the most successful users agree that marketing automation is “very important” to the overall success of their marketing across channels.
· 75% of all businesses that use marketing automation see positive ROI within the first year,
· 63% of companies successful in Marketing Automation plan to increase their Marketing Automation budget.
Not only do these statistics emphasize the benefits of marketing automation, but they prove that your business probably needs a marketing automation system to maintain a competitive edge in today’s marketplace. If you haven’t already done so, it’s time you bring your company’s marketing efforts up, to speed with the current marketing landscape.